Business Creativity – Innovating European Entrepreneurship Education

Abstract

The Business Creativity Module (BCM) is an innovative EU-funded module jointly offered by six European higher education institutions, which have worked together since 2004. The goal is the promotion of European entrepreneurship culture to students pursuing management-based degrees at schools providing programmes in business education. The clear focus is on the first phase in the Business Evolution Process: Business Creativity. Annual ‘Idea Generation Workshops’ have been held since 2004, where students form multicultural teams in order to generate innovative entrepreneurial ideas. A successful experience led to the development of the BCM in order to harvest the benefits for regular university curricula. The module was implemented in the 2007 - 08 academic session. Students receive lectures on-site at their own institutions through the use of an e-learning platform that allows interactive group working, regular assessment and feedback from each university's module coordinator. New networks are expected to adopt this innovative instrument intended for undergraduate students from any discipline.