Business Communications: A Highly Valued Core Course in Business Administration

Abstract

Abstract Our purpose in this research was (a) to determine whether the business communications course, a traditionally important required core course for college and university business graduates, continues to be perceived as a highly valued component of the core business courses and (b) to assess its perceived level of difficulty and instructional effectiveness. The results of this research suggest that business communications is the most important course of all core business courses. Though perceived to be the easiest, it is also perceived to have more effective instruction than five of the other core business courses. Therefore, if changes are forthcoming in the core business curriculum as a result of the recent AACSB accreditation standards, the business communications course should certainly continue to be an integral part of the core.