Abstract
This study examines how the business communication strategy of the live streaming application in Indonesia. This research used a qualitative approach and a case study at Booyah Live Streaming applications. Booyah Live is a live-streaming and community platform designed for gaming enthusiasts worldwide, including Indonesia. This study elaborated business communication strategies by using the Shannon and Weaver communication model. The finding showed that live-streaming business communication is carried out online and offline. They used online media and the company's internal systems that can be accessed by each local team in every country. This platform always pays attention to every component of strategy in running a live streaming platform business. These are quality, product, process, and facility.
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