Business Communication Skills Required by Entrepreneurs for Sustainable Development in Oyo State, Nigeria

Oluwatunmise Ayo Afolabi,Afiss Adebayo Fawale ,Salami Sarafadeen Segun

doi:10.37231/jmtp.2021.2.1.71

Abstract

This study x-ray business communication skills acquisition required by entrepreneurs for sustainable development in Oyo State, Nigeria. Four (4) research questions guided the study. A survey design was adopted. The population was 2600 entrepreneurs registered with Nigerian Chamber of Commerce, Industry, Mines and Agriculture (NACCIIMA) in Oyo State while 10% totalling 260 respondents were randomly selected using simple random sampling techniques formed the sample size for this study. A-35 item structured questionnaire validated by 4 experts was used for data collection. The pilot study conducted yielded a reliability coefficient of 0.78 which was high enough for the instrument to be considered reliable. Mean and the standard deviation was used to analyze the findings. The findings revealed among others that listening and speaking communication skills are highly required by entrepreneurs for sustainable development. Based on the findings, it was recommended among others that in house training should be conducted for entrepreneurs to address communication skill gap for sustainable development.

Highlights

Communication plays a vital role in the fulfilment of all marketing objectives
A-35 items structured questionnaire developed by the researchers titled: Business Communication Skills Acquisition required by Entrepreneurs for Sustainable Development questionnaire validated by 4 experts in the Department of Business Education, Tai Solarin University of Education, Ogun State was used for the study
The instrument was designed on a four-point scale of Very Highly Required (VHR), Highly Required (HR), Low Required (LR) and Not Required (NR) with numerical values of 4, 3, 2 and 1 respectively

Summary

Introduction

Communication plays a vital role in the fulfilment of all marketing objectives. communication is essentially an important ingredient which makes possible various links, contact and interaction among members of a various organization; this is because of its universal nature and multidisciplinary applications. Durop (2012) perceived communication as the process by which information is passed between individual and organization employing previously agreed symbols. Durop (2012) perceived communication as the process by which information is passed between individual and organization employing previously agreed symbols. Communication is a vital tool for business success because it is important in bringing about understanding among individuals and groups of organizations (Afolabi, 2018). An entrepreneur must be an effective communicator and no business can build required goodwill without effective communication skills. The major aim of this paper was to show that the success of any business reposes in effective communication and that effective communication is crucial for the progress of business activities. It was emphasized that communication skills need to be developed by entrepreneurs to sustain the development of their business. One major purpose of communication in business is to give and reserve information

Objectives

Methods

Conclusion