Abstract
In the fast growing and changing competitive market, it is inevitable for the business to win the customer trust. But it is possible while maintaining proper business communication. The purpose of this paper is to investigate the critical role of business communication in enhancing customer satisfaction. The literature focused mainly on how business communication relates to customer satisfaction in addition to value creation and relationship of sales. In this paper it also covered the some aspects that can influence on customers satisfaction such as role of communication, maintaining customer relationship and their loyalty towards the organisation. The findings are in order to deliver better goods and services, it is best for the organisation to expand the use of communication models. The organisation should develop its feedback system, incorporate staff training, and run a daily advertisement campaign to attract new customers and warn current customers about upcoming events, according to the recommendations.
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