Abstract
The emergence of the Covid-19 pandemic has caused huge losses throughout the world. The main victims of this pandemic are micro, small & medium enterprises (SMEs), including Batik SMEs Industry. During the Covid-19 pandemic, it becomes the basis that there will be fundamental changes in business behavior and performance. In general, the ultimate goal of this research is to model the impact of the Covid 19 Pandemic on business behavior and business performance of Jambi Batik entrepreneurs. This study used qualitative research methods with phenomenological type. This qualitative research analysis will be assisted by using the Nvivo software. Based on research, it can be concluded that the downturn of these business entrepreneurs can be seen from their business behavior and business performance. In terms of business behavior, it can be seen that the batik business in Jambi province is experiencing downturn due to 3 reasons. These are Efficiency, Innovative and Creative, while in business performance, the downturn of batik business entrepreneurs in Jambi Province can be seen from 2 reasons, these are reduced profits and decreased sales turnover.
Highlights
The massive and uncontrolled spread of Covid-19 in various parts of the world has made WHO (WorldHealth Organization) officially announced that Covid-19 has become a world pandemic since March 11, 2020
Business Performance Project Map of Batik Businesses During Covid-19 Figure 2 is an output result calculated by NVIVO software. Based on this figure it can be concluded that the business performance variable of batik business entrepreneurs during Covid-19 has 2 main fentrepreneurs, namely: reduced profits or decreased sales turnover
In terms of declining sales turnover, it can be seen from business entrepreneurs who always adjust the selling price of their products so that they can be affordable by the public and the decrease in the number of products sold during the pandemic
Summary
The massive and uncontrolled spread of Covid-19 in various parts of the world has made WHO (WorldHealth Organization) officially announced that Covid-19 has become a world pandemic since March 11, 2020. Based on the literature that has been described previously, it can be concluded that there are changes in business performance and behavior that have emerged in the business sector, especially SMEs during the pandemic. This research is an interesting and important study to examine the Business Behavior and Business Performance of Jambi Batik Businesses during the Covid 19 Pandemic.
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