Business and Nonbusiness Student Perceptions of Questionable Advertising Practices

Abstract

This paper reports the findings of a study which identify student ethical evaluation of questionable yet common advertising practices. The results suggest generally that students’ perceptions may not be as negative as reported in earlier studies. There are, however, differences in student perceptions between business and nonbusiness students and between nonbusiness majors who have taken an Introduction to Business course and nonbusiness majors who have not taken such a course.