Abstract
Over the last two decades, the need for the alignment of business needs and opportunities of information technology (IT) has been considered one of the key issues in IT management. Research in the field of business and IT alignment gained momentum in the last decade of the last century when it was realized that the cost- effectiveness of IT investments directly contributed to the so-called strategic alignment, ie. alignment between business strategy and IT strategy. It is recognized that IT changes the direction in which companies organize their business processes, communication with customers and deliver their products and services. The aim of this study is to investigate the current situation in solving the problem of business and IT alignment in order to allow a comparison of different definitions and a conceptualization of this phenomenon, and also to consider the efforts made so far in order to solve this problem. The conceptualization of the phenomenon of alignment of business and IT is given through the strategic alignment model that had the biggest impact in this area. The question of the applicability of the model and the framework developed for the purpose of alignment stems from the challenges facing the problem of alignment of business and IT. These challenges are categorized and particularly elaborated in this paper.
Highlights
Annual Research Society for Information Management ranked „Business and information technology (IT) alignment” among the top ten concerns of senior management in the period from 2003 to 2010
In (Reich, Benbasat, 1996) alignment is defined as the degree of agreement between the mission, objectives and plans contained in the business strategy with IT strategy
Since the 1990s, many alignment models have been developed; this paper focuses on the SAM (Strategic Alignment Model) model which had a significant impact in this area (Chan, Reich, 2007a) and was the basis for many subsequent expansions
Summary
Annual Research Society for Information Management (www.simnet.org) ranked „Business and IT alignment” among the top ten concerns of senior management in the period from 2003 to 2010. In (Abraham, 2006) "Strategic alignment is when everyone is rowing in the same direction" These perspectives do not refer to the vision, strategy, plans, etc., which are mentioned in many subsequent academic definitions of alignment, but their intuitive meaning is clear. The terms of harmony, bridge and fusion are used in a similar context and meaning, there are differences in small details (Chan, Reich, 2007a) In national literature, this area is not addressed regarding this aspect, so this paper adopts the term alignment, starting from the fact that the development of business and IT can be presented and monitored in the vertical plane, and the ultimate goal is that they are at the same level, ie. The final chapter gives a conclusion stating the main contributions of this work and possible directions for further research
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