Business Analysis on Philanthropy Activities of Vulnerable Groups Based on the Theory of Emotional Contagion

Abstract

In order to overcome the limitations of traditional philanthropy activities between philanthropy organizations and participants, with the application of the theory of emotional contagion, this paper adopts a business analysis approach combining fashion and charitable activities, focusing on the hearts of the disadvantaged by commercializing their creations and linking charitable organizations and consumers in order to help the disadvantaged. As the form of philanthropy activities will be innovated from the new proposal, assistance to vulnerable groups will also be improved and public participation will be enhanced. The business research from the perspective of economic model, competitors, market research, and implementation, provides a new idea for rescuing the disadvantaged.