Abstract
Bundle AI is a marketing tool project motivated to provide solutions for manual product bundling, a popular marketing strategy that boosts sales of low-selling products and encourages mass purchases with promising customer satisfaction. It is a cost-effective solution as it does not depend on large volumes of transactional data, which is suitable for small businesses. The bundling of products was defined as a Multiple Constraints Knapsack Problem where the best solution is determined using Genetic Algorithm. Bundle AI delivers the fit product bundle with the incorporation of the value and reward system.
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