Abstract

Introduction: Utilization of well-known drug brands in bad faith at this time is increasingly rampant andleads to losses to both consumers and owners of such well-known brands.Research Objective: The purpose of this study is to analyze and find the political formulation of the law ofprotection of well-known drug brands from the act of passing off in Indonesia.Research Method: This research uses a normative juridical research approach because it seeks to examinethe legal politics related to Law Number 20 of 2016 on Brand and Geographical Indications.Research Results: Protection of well-known drug brands in Indonesia based on Law Number 20 of 2016 onBrand and Geographical Indications, consisting of brand scope, actual use, nature of goods, announcements,rights granted, application requirements to obtain brand certificates, transfer and licenses, and brandregistration. The politics of the protection of well-known drug brands in the future, that in accommodatingthe passing off of well-known drug brands in Indonesia, it is necessary to protect holders of well-knownbrand rights in Indonesia.

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