Building Sustainable Creative Economy in Society through the Mediation Role of Innovation Behavior

Abstract

This study measures the level of influence of digital competence (DC), green behavior (GB), psychological well-being (PWB), and innovation behavior (IB) in building a sustainable creative economy (SCE). In more depth, the role of IB mediation is tested against the influence of DC, GB, and PWB in building SCE. This study adopts an ex post facto design that involves 294 participating creative industry communities. A Likert scale questionnaire instrument with validated items was used to collect data. Structural Equation Modeling (SEM) analysis was used to test the hypothesis of direct influence between variables and the mediating role through path analysis and the bootstrap method. The results of the direct effect test stated that DC, GB, PWB, and IB played significant roles in building SCE. The mediating role of IB was shown to be significant in the influence of DC, GB, and PWB on SCE development. This result provides a signal for the government and society to strive for the growth of DC and GB, which PWB offsets, to boost SCE. The most important thing is to grow IB through these three aspects to build SCE. These results provide specific conveniences for the community to participate in building SCE through the encouragement of the studied aspects.