Abstract
AbstractSchools, colleges and universities are rapidly realising that, by building better relations with local business, they are in a particularly advantageous position when competing with other charitable bodies. By the very nature of their existence, they possess facilities that can be utilised as bargaining tools in the constant competitive search for sponsorship deals.This paper describes the experience of one independent school which has been successful in obtaining funding from local businesses both from philanthropic and sponsorship sources. It suggests that educational establishments have a distinct advantage over other charitable organisations in their negotiating ability as they have at their ‘fingertips’ the sort of facility that businesses require for both their recreational and their academic needs.
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