Building Political Economic Literacy in an Unexpected Place

Abstract

How important is it for journalism, media, public relations and communication studies students more generally to acquire literacy in political economy? How possible is it for this to happen while maintaining now established specialized communication, journalism, media, public relations degrees or at least professional strands within communication degrees? A recent media campaign in Australia over a proposed mining tax throws into relief communication professionals' need for literacy in the orientations and positions of political economy. A recently implemented course gives some indicators of what can be achieved in this area. The article is thus about the spread and purchase of a culturally informed political economy rather than knotty questions within it. The article, first, sets out in brief key aspects of the media campaign in question and one journalist's reflection on the challenges it posed. It discusses what might be involved in equipping students with how to meet those challenges, placing this in the wider context of a course that introduces communication students to a non-reductionist, interdisciplinary political economy.