Abstract
The article discusses the relationship between proactive environmental strategies, organizational capabilities and competitive benefits of the oil and gas industry in Canada. Data from a survey of the Canadian oil and gas industry has found that investments by the industry in proactive environmental initiatives should pay off in increased competitiveness. Interviews of 27 managers in the Canadian oil and gas industry found that the managers of the more environmentally proactive firms felt their environmental practices led to several competitive benefits. These included reduced costs, increased innovations, and improved relations with stakeholders.
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