Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal

Accounting in the hotel and catering industry: by Richard Kotas, 4th edn, International Textbook Company, 1981, 344 pp., £8.50 (soft bound)

The digital transformation and digital technologies find ample application in service as well as in manufacturing. Advances in digitalization and digital technology adoption encourage service sectors to incorporate new digital technologies into their processes to increase efficiency and productivity. The trend towards up-to-datedness and remote control mechanisms increases service industries' awareness of digital technologies in the era of Industry 4.0 and Society 5.0. A transparent and instant management approach with real-time data becomes possible with digital innovation in service. In the digital ecosystem, personalization is more likely to be possible if the increasing diversity in demands for a particular product/service is disruptive. In these collaborative platforms, the prosumer is at the center of the business and acts as designer, customer and consumer. In this digital ecosystem, the consumer is involved in the design phase at the beginning of the process. A new business model is required due to the overall digitalization of the organization. After talking about the digital revolution and transformation, traditional tools for customer demand/relationship management, sales marketing and operations should be examined. The Internet of Things (IoTs), cloud computing, blockchain infrastructure, and business intelligence, are the basic components of digital transformation. This chapter mainly focuses on the digital transformation of the service industry, service innovations, service business platforms and service business model transformation using digital tools. All these digitalization efforts are made possible by innovation in business models. This new digital business model innovation is defined as a unique and significant change in the fundamental elements of the enterprise's business model and value chain architecture. BM analyzes and redesigns operations, content, structure and management to create value by taking advantage of business opportunities. Especially in an environment where organizations and operations, data and processes become open, the concepts of participation in processes and collaboration come to the fore. Sharing economies and platforms where everyone meets on common ground constitute today's new business models. Platform businesses are shared networks and interfaces that create a common structure in which flexibility in design can be achieved, fixed costs can be saved, and efficiency can be increased. Platforms are divided into two: internal and external, and internal platforms are defined as areas where cooperation is carried out within the business or with the business and suppliers for a specific purpose. The study revealed that the labor-intensive and competitive service sector could not avoid this trend. Within the scope of this section, the concept is intended to be concretized through platform works and sample applications. In summary, all this change has caused physical worlds to be moved to small screens and virtual worlds. No matter how perfect the resulting physical product is, it will always be incomplete unless it is supported by accurate and complete services. In today's cyber-physical environment, perfect service platforms will be able to meet the needs and produce real-time and creative solutions to customer demands. These solutions can be provided through innovative and smart technologies such as artificial intelligence and business intelligence. It can be stated with certainty that service businesses that invest in these technologies will stand out from their competitors.

Strategizing in a digital world: Overcoming cognitive barriers, reconfiguring routines and introducing new organizational forms

The article determined that digital transformation has become one of the most important factors affecting the competitiveness of companies in the modern world. As digital technologies permeate all areas of business, businesses are forced to rethink their strategies to stay relevant and competitive in the market. Digital transformation has been found to provide competitiveness through several key aspects. First, it allows companies to increase the efficiency of operational processes through automation and the use of data analytics. It is substantiated that the implementation of artificial intelligence and machine learning allows to optimize logistics chains, reduce costs and speed up production cycles. Second, digital technologies provide an opportunity to better understand customer needs and provide personalized offers, which increases customer satisfaction and customer loyalty, which is critical in a highly competitive environment. Research has shown that digital transformation forces companies to rethink their business models, adapting them to new realities. New approaches to conducting business based on digital innovations are emerging. One of the examples of such new business models is the subscription model. This model has become especially popular in the field of software (Software as a Service, SaaS), media and entertainment. Another example is the platform business model, which connects consumers and suppliers through a digital platform and which allows you to quickly scale the business and ensure high efficiency through the use of digital technologies. It has been proven that digital transformation opens up wide opportunities for international companies to increase customer orientation. The use of big data, artificial intelligence and other digital technologies allows companies to personalize their products and services, which contributes to increased customer satisfaction. Successful examples of international companies demonstrate that investments in digital innovation bring significant results, ensuring leadership positions in the market and high customer loyalty. In today's business environment, customer-centricity is becoming a key success factor, and digital transformation is an integral part of this process.

Digital Transformation is a global phenomenon, capturing the attention in every industry and spurring major investment. However, digital transformation is not a single objective, but a multi-faceted approach depending on specific industrial goals and their digital maturity. Digital transformation is the way of change from a monolithic business approach to fully digitalized business strategies, resulting in digital transformation a key economic objective and a major success factor of a comprehensive corporate transformation. In addition to digital technologies, processes, and procedures, and aside from that also skilled employees required keeping pace in reacting quickly to changes in order to adapt to necessary needs and opportunities in the markets, to drive growth and innovation. In the first of the four industrial evolutions, steam power was a disruptive technology that has changed the working capabilities. In the second it was the assembly line and in the third the computer. Today, in the fourth industrial evolution, everything is digital. Intelligent digital technologies such as Artificial Intelligence (AI), Machine Learning (ML), Internet of Things (IoT), Big Data and Analytics, Automated Robots, and others are accelerating a profound transformation in the way industries work and do business. However, beside digital transformation a second transformation narrative occur, which refers to the circularity of business models, based on the foundation, that sustainability, and specifically circularity is a path to an environmentally friendly production and profitability. This business model is not yet widespread everywhere, but economic, social, and technological changes are enabling circularity be enticing. Given this fact, circular economy makes sense not only from an environmental perspective, it’s also likely the way forward to the central goal of waste reduction in production, and also initiating a prosperous environmentally friendly business strategy. In this context, digital transformation can enhance circular economy and circular business models tantalizingly as enabler. Doing so, the technologies used beside circularity byproduct design, production, maintainability and for product life extension, are enabled by data streams about condition, location, availability of required resources. Furthermore, digital transformation technologies enable repairability, reusability of materials, recovery and recycling of materials used and others in circular economy. In this sense, the paper introduces the fundamental background of both transformation narratives in detail with their special capabilities, and also explains their pros and cons and potential applications.

Digitalising food manufacturing

Intrinsic value of food chain data

In recent years, driven by digital intelligence technologies such as big data, cloud computing, The Internet of Things and artificial intelligence, various industries are accelerating their digitalization and how to effectively use digital technologies to enhance the position of each industry in the global value chain has become a practical problem that needs to be studied. Although digital technologies are widely used in manufacturing industries, few studies have discussed in depth the application of digital technologies in logistics enterprises, especially how to provide guidance and support for the digital transformation of logistics enterprises with the help of the digital intelligence technology lexicon. In order to promote the digital transformation of logistics enterprises, the study constructs a digital intelligence technology dictionary for logistics enterprises based on text mining technology to improve the efficiency and quality of digital transformation of logistics enterprises. The study used Python crawler technology to crawl the annual reports of logistics enterprises from 2012-2021, as well as the relevant textual information about logistics from the State Council. Subsequently, the study extracted keywords closely related to digital and intelligent transformation through keyword extraction text mining technology, and at the same time, combined with experts' research results on digital transformation, further analyzed and summarized the keywords to build a digital intelligence technology dictionary for logistics enterprises. The content of this digital intelligence technology dictionary includes key technologies for the digital and intelligent transformation of logistics enterprises, aiming to provide support and reference for the digital transformation of logistics enterprises in order to promote digital upgrading and the intelligent transformation of the industry.

New trends in the global digital transformation process of the agri-food sector: An exploratory study based on Twitter

This article raises the problem of society’s and individuals’ trust in the law during the digital transformation. It identifies factors that in many ways lead to decreased trust in the law. These factors include geopolitical crises and the changes the world experienced during the pandemic, as well as processes of poorer quality rulemaking, public administration, legal drafting and enforcement. It also identifies reasons why the law lags behind the realities of widespread use of new digital technologies in the XXI century, in which the number of gaps in the legal regulation system becomes critical for jurisprudence, legal theory, society and the state. It has been found that increasing information pressure on the individual and the individual’s openness and defenselessness to information flows, as well as stress and the infodemic, particularly during a pandemic and geopolitical crisis, destroy the ability to shape critical thinking. Due to overload, they deprive people of skills for effectively learning something new and developing creatively. Also, the more time the individual spends in the information space, subjected to powerful targeting technologies, the less right he or she has to choose. This is particularly the case now as the world is dominated by a couple dozen global digital platforms that provide people and small and medium business with an ever-expanding range of services, which means they no longer have the economic ability to choose other, alternative solutions. The changes that have occurred in the system of people being forced to work remotely, “regulatory administration”, the use of people’s fear and confusion, have questioned the authority of the law. The article concludes that identifying information law’s place in Russia and the modern world, including issues of the need to systematize information legislation for the country and society at a time when digital data are becoming the basis for a growing number of social interactions, seems to be one of the important processes to boost trust in the law as a social regulator. The article raises issues of the legal regulation of the circulation of big data, the Internet of things, artificial intelligence and other digital technologies. It analyzes a number of legal issues, including the generation of consistent hierarchical legal terminology for the Internet of things and a common vision of the system of IoT legal issues requiring new or modified solutions in light of industry specifics and the current state of the regulatory framework. At the current stage of humanity’s development, the “right to reject the use of digital technologies” could be a rational tool to strike a balance between individuals’ rights and the public interest. Therefore, it will be important for achieving the goals of information law to create a system that protects the rights of those who are unable, unwilling or afraid to use new sophisticated technological solutions such as various cutting-edge digital technologies, including artificial intelligence technologies.

Digital technologies have fundamentally changed organizations, industries, and even the society. Although institutional theory provides rich array of perspectives to both the content and dynamics of such changes, research at the intersection of institutional scholarship and digitalization has remained scarce. In this essay, I draw on the institutional logics perspective to elaborate digitalization as involving a new set of interconnected managerial beliefs and norms, organizational practices, and diverse material and social structures that together complement and challenge the established logics in organizations and institutional fields. I draw attention to two central organizing principles in the logic of digitalization: the pursuit of digital omniscience – the efforts to represent and conceive the world through digital data – and digital omnipotence – the efforts to bring activities inside and outside organizations under the control of information systems. I conclude the essay by elaborating how the institutional logics perspective can help understand organization-level efforts to leverage digitalization by incumbent corporations and new digital-native companies.

ЦИФРОВА ПАРАДИГМА ЯК ОСНОВА ВИЗНАЧЕНЬ: ЦИФРОВИЙ БІЗНЕС, ЦИФРОВЕ ПІДПРИЄМСТВО, ЦИФРОВА ТРАНСФОРМАЦІЯ

Scrutinizing environmental governance in a digital age: New ways of seeing, participating, and intervening

The potential of digitalization, digital transformation and digital technologies is important for environmental, economic and social sustainability in businesses and can be applied in various industries. In this scientific article, main author´s aim is to examine the green digital transformation in a theoretical generalization, then in the context of the European Union and to examine the use of digital technologies in the field of sustainable development in selected companies in the world. We used explanatory general theoretical methods. In the literature review, we defined the main concepts related to digital transformation, mapped the digital transformation in the context of the European Union and highlighted the link between sustainability and digital technologies. Examples of the implementation of sustainable technologies in various companies and compliance with sustainability are found in the results of the work and discussion. At the end of the scientific article, we propose definitions: Green digital transformation is the implementation of digitalization and interaction of green technologies into business processes, activities, products and models, when the company becomes environmentally sustainable. Green technology represents the integration and subsequent use of digital technologies to innovate business processes and are used in the field of sustainable environmental development of the organization.

The global trend of modern development is digital transformation, which radically changes all spheres of life and creates the conditions for structural changes in the economic sphere. The article examines the role of modern IT solutions on the example of RFID technology in the development of supply, sales and consumption in pharmacy in the context of digital transformation of the economy. It is concluded that the acceleration of digitalisation and digital transformation of the pharmaceutical industry is due to the consequences of the COVID-19 pandemic, the digitalisation of the healthcare system with the participation of the state, and a change in the paradigm of pharmaceutical development and healthcare provision – the transition to customer focus, and then to personalisation and 'customer obsession'. It is established that digitalisation and the effective use of digital technologies in pharmacy require the development and improvement of appropriate IT solutions. It is established that one of these technologies is RFID. The RFID system can be successfully used at various stages of production, distribution and consumption of pharmaceutical products. The use of RFID solutions will improve the supply chain; provide multiple ways to track and manage a large volume of products at each stage of their life cycle; strengthen the security of the supply chain, business processes and the protection of conference and personal information; improve the quality of customer service to patients by minimising additional costs and delays, errors in treatment and medication; expand the capabilities and accuracy of business intelligence and forecasting, etc. It is determined that the prospects for the development of RFID technologies in pharmacy are linked to their combination with digital technologies, in particular cloud technologies, big data management, artificial intelligence, the Internet of Things, etc. Keywords: digital transformation, digital economy, pharmaceutical industry, IT technologies, RFID, supply and distribution system, business processes, business models, customer focus, personification, 'customer obsession'.