Building Critical Thinking Skills: Can Standardized Testing Accomplish It?

Abstract

Though most marketing educators claim to strive for building critical thinking skills in their students, often the tests they use to evaluate those students do not build such skills. The authors analyze the standardized test banks of four major principles of marketing texts and find that a large percentage of the questions tested memorization and recall skills rather than critical thinking skills. They also study the accuracy of test bank-provided question classification systems.