Building Alliances or Rallying the Base: Civil Religious Rhetoric and the Modern Presidency

Abstract

Civil religious rhetoric has been utilized throughout American history to legitimize political interests by drawing upon broadly shared beliefs regarding the nation’s identity, meaning, and purpose in the world. Although scholars have traditionally assumed this rhetoric was employed to unify the nation, others emphasize its potential to exacerbate conflict as policy debates morph into battles over the national identity. This research project analyzes presidential speeches from Franklin Roosevelt through Barack Obama (1939–2012) and finds that the type of speech delivered, public approval of the president, and the partisan composition of Congress influence the prevalence of civil religious rhetoric. It concludes that modern presidents have more often relied upon civil religion to rally the partisan base than build alliances with the opposition.