Abstract
This paper takes a retrospective look at FedEx, a third party logistics intermediary that sought to capitalize on the rise of electronic commerce. By integrating virtual-world information technology and electronic commerce capabilities with real-world physical delivery of products through its air and ground transportation network, FedEx sought to exploit the new opportunities emerging in the digital economy. Through a process of strategic acquisitions in late 1997 and early 1998, FedEx consolidated its position as a leader in the express package delivery business. This set the stage for rapid growth in the fast-emerging industries of electronic commerce and supplies chain management - a new domain in which long-time competitors UPS and DHL were also quickly gaining ground. Simultaneously, many large American firms were beginning to revamp their logistics strategies in order to integrate other elements of the supply chain into their own systems. This significant market trend, in conjunction with several ot...
Published Version
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