Abstract
The revolution in information technology and the use of the internet changed the lifestyle of people. A major change was in the way of shopping. Companies started to offer their products online using social network s and people started to buy from the internet. Using social network has many benefits to the users starting from exploring a large variety of products to the very first way of ordering and the availability of the products 24 hours a day. One of the main problems that is found in using a social network is trusting the using social network social network s. the student concern about trusting to buy from the using social network social network s. Trust is a major concern for the merchant too; his concern is how to gain the student trust and to keep it. Many factors play a major role in acquiring the student trust in the online market. These factors rely on the social network characteristics such as design, interactivity and age and other factors vary from the social network quality, service quality, security policy of the social network, the privacy policy, the guarantee offered, the satisfaction of the user, the ease of use, the risk aversion and the culture factors. This study introduces the trusting affecting factors mentioned above and their effect on the trustworthiness factors (ability, benevolence, and integrity) a trust model has been built to show the relation between these factors and the trustworthiness factors.
Highlights
Recent years witnessed a huge revolution of using of social network all over the world; many students are adapting their study to the online environment and to take advantages of the social network in order to improve their studying and get new information
This study proposes a trust model for social network by studying the effect of trust affecting factors that include Communication methods, Security policy, privacy policy, culture, Satisfaction, Social network Design, social network age, social network interactivity, Brand, Social network Quality, Service Quality and Ease of Use, content of social network, fast delivery . this research study the effect of each of these factors on the trustworthiness factors that have been proposed in the trust model of Caldwell & Clapham 2003 which suggests that the trust have three trustworthiness factors: Ability, benevolence, and integrity
We proposed the novel topic-based trust model, and (1) introduced Topic-based Trust Module to persist the trusts model in a FOAF social network, (2) presented the TopicTrust algorithm (TTA) computing the topic-based trust among two persons in the FOAF social network by leveraging the algorithm TidalTrust with the vital concepts of topics, and (3) surveyed the topic hierarchies suitable for classifying the topics used in the trust model and suggested WordNet Domains as the topic hierarchy
Summary
Recent years witnessed a huge revolution of using of social network all over the world; many students are adapting their study to the online environment and to take advantages of the social network in order to improve their studying and get new information. Man is closing himself to the problems of the outside world, immersed in the virtual world This phenomenon is called "loneliness in the crowd." That is, a person without communicating with real people is constantly alone with the computer, which cannot but affect the psyche. He begins to give up his favorite hobbies, there are gaps in the university, a lot of free time is lost, which could be used for something more useful, for example, for sports, for live communication with friends and family. Not all social networks are successful: many social networks disappear because they fail to attract enough members or because there are not enough interactions amongst members to retain people
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