Building a Strong Foundation: Using a Computer Simulation in an Introductory Management Course

Abstract

This article examines how computer-based management simulations can help meet the objectives of the introductory management course. Seven criteria are developed to evaluate the appropriateness of simulations for the introductory management course. Using these criteria, the authors evaluate 11 currently available computer-based simulations that (a) address a broad array of issues including production, marketing, human resources, and accounting and (b) allow team play. Finally, suggestions for course design are offered to facilitate the integration of a computer simulation into an introductory management course.