Abstract
Building a platform for knowledge creation and engagement is a big task for librarians especially when incorporating social or new media. But, with the advent of new tools and open source technology, the librarians at Nanyang Technological University are able to sow the seeds in the library's technology infrastructure. The initiative leads in the construction of a campus wide platform, adopting WordPress architecture to strategically align with its online information service. Subject guides are now able to reinvent the traditional reference services into a new way of seamless outreach and digital engagement. Seeds of engagement are sowed as the project team provides a platform of flexibility and interoperability for content creation.
Highlights
With the advent of new tools and open source technology, libraries are keen to use new media to support its users
A common initiative is to build a blog among the librarians to create knowledge awareness and morph it into knowledge engagement as part of their digital information service
The librarians would adopt such practice of digital advocacy, creating a library blogo-sphere that in turn may lead to the adoption of social web
Summary
With the advent of new tools and open source technology, libraries are keen to use new media to support its users. In 2010, a team of library technologists was formed at NTU and the team was tasked to look into the potential of building a new media platform for knowledge creation, development, management, engagement and immersive for the librarians ( subject librarians) On this platform, subject librarians are able to perform their digital advocacy in their subject domain knowledge sharing the library resources (the heartland) to their patrons (academic and student communities) in a semantic approach. If the model works for the subject librarians, the service would be expanded to the facilities and administration department, putting a suitable operating model as part of their strategic digital advocacy, outreach or awareness (Bonetta, 2007; Eastment, 2005) Via this approach, the idea of community or social involvement/engagement is seeded and harvested. The objective of this paper is to share the initiative (through experiential learning) and the potential of building the blog platform towards harvesting digital advocacy
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