Abstract
Framing analysis reveals that socially disadvantaged groups are frequently subjected to negative media framing. Findings from media effects studies suggest that stereotypical frames can activate the audiences' negative cognitive/affective responses. However, little effort has been made to bridge findings from these 2 approaches and explain the mechanism through which these activated responses further influence people's social interaction patterns. Recognizing the gap in the literature, this article proposes a cognitive-sociological model of stereotypical frames. The model explains the following relationship: (a) stereotypical frames can be classified into different genres according to their possible cognitive/affective effects; (b) responses activated by stereotypical frames are positively related to people's willingness to keep social distance in their minds; and (c) there is a negative relationship between social distance and the changing of people's stereotypical attitudes. Seven propositions that can guide future studies are also proposed.
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