Abstract

Because investment professionals' perspectives of risk often differ from those of their clients, managers must develop techniques to identify how their clients actually perceive risk. Using a well-designed questionnaire and meaningful discussions, managers can glean enough information about a client's circumstances and attitudes to come up with an appropriate investment action plan. In designing optimal portfolios, however, managers must not only understand clients' risk tolerance, they must be aware of clients' emotional stake in their portfolios.

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