Abstract
Risk communication has been defined as a two-way exchange of information between interested parties about the nature, significance and/or control of a risk. In public health, this means that engaging the audience and responding to questions and concerns is equally as important as delivering key public health messages. The strategies used for communicating risk are based on the level of hazard a particular risk poses as well as the level of public concern or ‘outrage’ about that hazard. For example, a health risk may be low but subject to high levels of public concern and media attention.
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