Abstract
We make a scalar extension of the B–L gauge model where the mathbf{S}_{3} non-abelian discrete group drives mainly the Yukawa sector. Motived by the large and small hierarchies among the quark and active neutrino masses, respectively, the quark and lepton families are not treated on the same footing under the assignment of the discrete group. As a consequence, the nearest neighbor interaction (NNI) textures appear in the quark sector, leading to the CKM mixing matrix, whereas in the lepton sector, a soft breaking of the mu leftrightarrow tau symmetry in the effective neutrino mass, which comes from type I see-saw mechanism, provides a non-maximal atmospheric angle and a non-zero reactor angle.
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