Broadkast of the film’s box office

Abstract

The film industry is a relatively young, but at the same time, promising and continuously growing branch of the world economy with a market volume of more than 100 billion US dollars. Russia is also an active participant in the global film industry. This is due to both the growth of film production and the growth of consumption of products of the world film industry. The possibility of obtaining high returns, which is accompanied by high risks, makes market participants, from producers to potential investors, to look for any ways to reduce the risks of investing in this industry. The film as an investment project has its own risks, profitability and other characteristics of any other investment project. That is why it is important to find a way to predict the success of this film project in the form of a forecast of its box office, as the main source of profitability. Because of the globalization process here are also importance of searching any universal tool for predicting the success of box office not only in the country of origin, but also beyond, in the territory of other countries. In this paper, the authors will select a universal tool for forecasting box office of both foreign films and films of domestic production in order to reduce investment risks of investing in the film as an investment project. According to the results of the research, the selected tool was tested in practice by creating an interface for its application in Microsoft Exel and then calculating the forecast of box office, finding the forecast error of two projects: the box office of a foreign film co-produced by the United States and Great Britain named "Three billboards on the border of Ebbing, Missouri" in the Russian film market and the film produced by Russian company "Ice" in the Russian and Chinese film markets.