Abstract
Most Earth and space scientists devote so much of their energy to research, publication, staying funded, and in some cases teaching and supervising students, that it is hardly surprising many feel they have little time to address funding agencies' requirements to articulate how their proposed research will have an impact beyond academia. Even so, many in the research community acknowledge that it is in their own best interests, and that of the global environment, to communicate not just with their peers, but also with educators, students, the media, resource managers, and policy makers.So the challenge is: How can researchers reach out to these audiences while staying focused on their primary responsibilities?
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