Abstract
While many different types of nonprofit organizations have become more marketing-oriented, churches have been extremely slow in accepting the marketing concept. The purpose of this paper is to offer logical arguments for broadening the marketing concept and its techniques to churches. A discussion of the critical challenges facing churches as well as the factors hindering churches from becoming more marketing oriented will be provided. Finally, the paper will define the characteristics of a marketing oriented church and discuss how marketing can help churches better serve their congregations and society and continue to grow and prosper.
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