Abstract
YouTube serves as a safe haven for LGBTQ individuals, wherein LGBTQ creators and content are more prevalent than in mainstream media. Scholarship has primarily focused on YouTube content and LGBTQ audiences. The current study moves the needle forward by investigating the performance and self-branding of LGBTQ content creators. Interviews with 13 creators revealed that self-disclosure, authenticity, and similarity are content-based strategies employed to create connections with audiences. Building community through online and offline interactions and policing negativity were also common themes. YouTubers also discussed the perceived effects of their channel on themselves and their audiences.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
