Broadcasting Sharia: American TV News' Illustration of Social Identity and the Emergence of a Threat

Abstract

Using social identity theory to assess in-group, out-group representations, this study examines the portrayal of sharia in American network television media. A 10-year content analysis showed that ABC, CBS, and NBC continually paired sharia with mentions of the United States, reinforcing its representation as the in-group. These mentions frequently were coupled with mentions of non-Western countries, supporting the idea of an in-group versus out-group comparison. Moreover, the stories included many topics connotatively negative in Western culture. A significant and positive relationship between mentions of non-Western countries and connotatively negative topics was found, reinforcing the positioning of individuals associated with sharia—most often Muslims—within the out-group.