Abstract
The main principles of developing of a program concept, target, genre-thematic and audience intended purposes of the Ukrainian FM-radio station «Lvivska khvylya» radio series are considered. It’s concluded that the radio «Lvivskа khvylya» successfully creates the actual, original content of the broadcast, hold onto the genres of radio journalism and the formula of radio success – a beautiful and cheerful mood, a friendly and relaxed atmosphere, a lively conversation; promptly informs the audience about current and important events in the country and in the world; journalists create high-quality content – informational, analytical, entertainment and musical radio series.
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