Broadcasting Management: The Strategy of Television Production Configuring for Sustainability in the Digital Era

Rizki Briandana,Mohammad Irfan

doi:10.22161/ijels.46.40

Abstract

Abstract: This research will focus on media management strategy in television broadcasting stations as a way of defending sustainability in the digital age. The production team has an important role in the success of a program. Ithas responsibility pre-production, production and post-production activities. It is not an easy thing for the production team to maintain the aired programs with high demand and rating. The theory used in this research is the Theory of Broadcast Media Management Strategy covering four broadcast management functions, i.e. planning, organizing, actuating, and controlling. This research used the descriptive qualitative approach. The research selected case study method with observation and interview data collection techniques. Based on the research results it is found that as improving the program rating, the internal team makes several innovations, such as the increase of hosts, the uses of gimmick, the change of studio settings, the keeping of interactive quizzes, the utilization of social media and the establishment of good communication processes in the team. Moreover, the research results also show that the applied innovation has a positive impact on the increase of rating and share, and so for television broadcasting stations it is a strategy to keep competitive in the digital world.

Highlights

In the digital era, the profit of conventional television stations has decreased dramatically(Hisamatsu, Mitsuhashi, Saito, & Sakao, 2008)
The case study is a series of scientific activities carried out in intensive, detail and indepth way www.ijels.com for a program, event and activity in the level of individuals, a group of people, institutions or organization to get in-depth knowledge on the events
The case study can be conducted on positive development way called the prospective case study(Yin, 2006)

Summary

Introduction

The profit of conventional television stations has decreased dramatically(Hisamatsu, Mitsuhashi, Saito, & Sakao, 2008). Audience shifts their interest to digital television stations. In an effort to survive, conventional broadcasting stations "writhed"(Oberg, 2000).They take advantagesto this information technology development by media convergence(Jung & Walden, 2015). In this context media convergence refers to television stations that are starting to transform digital systems(Malmelin &. Television is the fastest-growing media in technology and so, it is relatively expensive media ( for television broadcasting stations)(Bennett

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Conclusion