Abstract

China’s broadcasting and TV industry has entered the new era of all-round digitization. The country’s digitization work is not only making progress in the traditional broadcasting and TV area, but is also carried on in the mobile phone and Internet market, and is now creating an all-inclusive broadcasting and TV service system. In this process ‘Integration of Three Networks’, public service and content supervision are the three main features of broadcasting and TV’s digitization strategy in China.

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