Abstract
Broadcasting is a complicated subject. To simplify it, this article sets aside many of the technical developments which are rapidly reshaping the industry, even those like satellite, digital, cable and local broadcasting which offer Scotland new ways around its difficult geography and other problems. It concentrates largely on our terrestrial broadcasters the BBC, ITV and Channel 4 who, despite all the publicity about new services, will still hold 6 0 % of the viewing in 10 years time. This focus includes both public broadcasters, the BBC and C4, who, because of their access to public funds, must be at the centre of any discussion of devolution.
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