Abstract
Broadcast Media and Rural Mobilization: Did it help the Ebola Awareness Campaign in Nigeria?
Highlights
Nothing has united Nigerians as the episode of a deadly infectious Ebola Virus Disease (EVD)
Findings showed that four key themes influenced participants’ experiences of the Ebola awareness campaign message in rural communities and they are: (a) Language usage; (b) misconception of message content; (c) expertise of Journalist and science journalism; (4) rural media participation
First this study has contributed to theoretical knowledge by advancing the value of Democratic Participatory Theory of because whilst previous literature has extensively elaborated on this theory in developed economies, our becomes the first to postulate amongst other themes found in this study the inclusion of rural media participation strategy within democratic participatory theory framework in delivering the value of broadcast media in rural communities in Nigeria
Summary
Nothing has united Nigerians as the episode of a deadly infectious Ebola Virus Disease (EVD). The venomous tropical disease came into Nigeria following the outbreak in Lagos in July, 2014, by a LiberianAmerican, who came into the country with the virus. More than four persons died because of the outbreak of the disease, leaving a good number quarantined across the country. After much careful campaign, health education and unity of purpose Nigeria was certify free from the deadly disease [1]. Afterwards, the disease remains confined to Africa in the endemic countries of the DRC, Uganda, Sudan and Gabon, with only one sporadic in Ivory Coast in 1994. The epidemic has sprang endemically for the first time in West Africa in Guinea, Liberia and Sierra Leone
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