Abstract
In this chapter, we consider the consequences of marketization for public baccalaureate-granting BAIs. We explore three views of marketization in higher education: market stability, marketized ruin, and market disruption. We apply these accounts to the categories developed in our recent book, Unequal Higher Education, to determine the different paths available to BAI leaders in an era of deep cuts to state funding for higher education. On balance, our analysis provides partial support for the market stability and marketized ruin views of U.S. higher education. Campus leaders have some options for maintaining stability, but the cost of those options is heightened inequality. These tradeoffs highlight the difficult environments confronting leaders of BAIs.
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