Abstract
This chapter first addresses the ideology and policies aiming to transform the English higher education system in a competitive global market. It then focuses on the motivations and identity of protest participants who attended the two major student demonstrations which occurred in the UK, in the 2010 Winter. At the centre of the demonstrations organised by the National Union of Students (NUS) were the Coalition Government's plans of making unprecedented funding cuts across higher education. Students were concerned with what has been publicly discussed since the release of the Browne Report : a review to consider the future direction of higher education funding in England, launched on 9 November 2009 and published on 12 October 2010. The student movements emerged in Europe and the US in the 1960s inspired a new approach to the study of social movements: the New Social Movement (NSM) theory. Keywords: Coalition Government; English higher education system; National Union of Students (NUS); New Social Movement (NSM) theory
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