Abstract
This article examines the propaganda ideas and plans that the British government put together in an attempt to coax neutral Eire into the Second World War, or at least to make Eire's neutrality as benevolent as possible. Britain's reputation in Eire, stemming particularly from the Irish Civil War, meant that conducting British propaganda in the country was a delicate task and had to be well judged. The article focuses on the work of John Betjeman, the British press attaché in Dublin 1941–43, in trying to influence Irish thought. The article concludes that Betjeman was most successful in propaganda by word-of-mouth, personality and Anglo-Irish cultural links.
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