BRITISH PARTY ELECTION BROADCASTS IN THE 1950s

Abstract

The debate about the American influence on political communication practices worldwide has raised a range of issues about how such a process might work. Much of the research in the field, however, has examined possible influences on practices in the last quarter of the twentieth century. By then, it could be argued, common global practices had become established in many Western Democracies. The aim of this paper is to explore a period before these changes had taken place, namely the 1950s and the 1960s, when television was still in its infancy in both Britain and the US, when new and different practices were being tried out and a period in which it might still be possible to look at influences at the dawn of political broadcasting. By focusing on the emergence and development of a specific form of political communication, namely, dedicated, unmediated, paid-for or free party election communication, in the US and in Britain in this early period, it might be possible to examine if, and how, American practices might have influenced British ones. Using unpublished work drawing on a range of archives and personal interviews that focus on interactions across the Atlantic, this paper argues that in this period, the two countries developed a range of different practices that cannot easily lend support to the idea of Americanisation. The paper concludes with a discussion of the need for more research into the domestic negotiations of transatlantic interactions.