Abstract
A historical and theoretical study of British music video culture and industry from 1966 to 2016 Sets out a new theoretical framework for music video analysis Locates music video within the larger historical context of the entertainment industries Considers evidence from detailed case study analyses of one hundred landmark videos Watch the launch event Using fresh archival evidence and interviews, and setting out an original theoretical framework for music video analysis, Emily Caston presents a major new analysis of music videos from 1966 to 2016. She identifies not only their distinctive British traits but their parallels with British film genres and styles. By analysing the genre, craft and authorial voice of music video within the context of film and popular music, this book sheds new light on existing theoretical and historical questions about audiences, authorship, art and the creative industries. It reveals that, far from being an American cultural form, music video has its roots in British and European film traditions, and reveals significant ways in which British video has impacted popular film and music culture. "
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