Abstract
Can the art of military warfare really contribute a lot to winning on the business battlefield? Are there lessons to be learnt from great military commanders and campaigns which can make a difference to strategic and tactical options in modern market warfare? Given the right strategy, often borrowed from military warfare the author argues, any business can compete with the giants and thrive in competitive markets. The author discusses the concept of know your enemy-know yourself, three routes to success, defensive strategies, conquest of markets, and numerical superiority,.
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