Abstract

Given a positive integer k, a social network G and a certain propagation model M, influence maximization aims to find a set of k nodes that has the largest influence spread. The state-of-the-art method IMM is based on the reverse influence sampling (RIS) framework. By using the martingale technique, it greatly outperforms the previous methods in efficiency. However, IMM still has limitations in scalability due to the high overhead of deciding a tight sample size. In this paper, instead of spending the effort on deciding a tight sample size, we present a novel bottomk sketch based RIS framework, namely BKRIS, which brings the order of samples into the RIS framework. By applying the sketch technique, we can derive early termination conditions to significantly accelerate the seed set selection procedure. Moreover, we provide several optimization techniques to reduce the cost of generating and processing samples. Finally, we conduct experiments over 10 real social networks to demonstrate the efficiency and effectiveness of the proposed method. Further details are reported in [1].

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