Abstract
Its great convenience and the availability of delivery and pickup options, online grocery shopping has transformed the procurement of food and household goods. These platforms frequently outperform brick-and-mortar businesses in terms of product selection. Technology, such as mobile apps and websites, has played a critical role in this process by delivering user-friendly interfaces, personalized recommendations, and smooth transactions. Artificial intelligence and data analytics improve the shopping experience even further by personalizing options and streamlining inventory management for shops.However, there are significant hurdles to online grocery buying, including delivery problems, the need for strong cybersecurity, and worries about the environmental impact of packing and transportation. Despite these obstacles, the online grocery business continues to be a dynamic and exciting component of modern retail as technology evolves and customer behaviors change.
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