Bridging Passion and Performance: The Mediating Role of Improvisation Behavior in New Startup Ventures

Abstract

This research examines the relationship between entrepreneurial passion, improvisation behavior, and entrepreneurial performance in the context of New startups. Drawing on identity theory, effect logic theory, and affective interpersonal commitment theory, a theoretical model was constructed and empirically tested using data from 456 entrepreneurs in China's first-tier cities. Results indicate a significant positive correlation between entrepreneurial passion and improvisation behavior, with both harmonious and coercive passion influencing creativity, externality, and persistence. Improvisation behavior partially mediates the relationship between entrepreneurial passion and performance. Additionally, institutional support and cognitive flexibility were found to positively moderate the relationship between improvisation behavior and performance. Findings underscore the importance of entrepreneurial passion and improvisation in enhancing performance outcomes and offer practical insights for entrepreneurs and policymakers.