Abstract
Cross-cultural communication is becoming increasingly important in our globalized world, as individuals and organizations interact with people from different cultural backgrounds. Metaphors and rhetoric are powerful tools for communication, but their interpretation and use vary across cultures. This paper explores the definition and use of metaphors and rhetoric in different cultural contexts, possible misunderstandings and difficulties caused by their use in cross-cultural communication, and strategies for applying them effectively. A case study of a business negotiation between a Western company and a Chinese company is used to illustrate the potential for misunderstandings and difficulties. The paper concludes with a discussion on the importance of cultural competence and understanding cultural differences in communication for successful cross-cultural communication.
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