Bridging business and human rights and business for peace: A case study of Microsoft’s multitrack diplomacy

Abstract

Through the practice of corporate diplomacy—a subset of track-two diplomacy—multinational enterprises (MNEs) can help address issues of polycentric governance, including those in the realms of business and human rights (BHR) and business for peace (B4P). Despite growing interest in both fields of academia and practice, there remains scope for further empirical work at their intersection. This article, therefore, contributes to the extant literature on BHR and B4P by empirically exploring the case of Microsoft, an American MNE, and its corporate diplomacy activities on digital peace in cyberspace. Specifically, the case focuses on three purposefully selected initiatives: (1) the company’s corporate diplomacy efforts on the Digital Geneva Convention, (2) the Digital Peace Now campaign, and (3) its proactive engagement in response to the war in Ukraine. These initiatives highlight how responsibility, leadership, employee empowerment, and partnerships have contributed to Microsoft’s corporate culture and decision-making processes to create an environment that prioritizes digital peace and integrates both BHR and B4P perspectives. In doing so, this article argues for the importance of addressing B4P activities in tandem with BHR in a complementary manner within practitioner initiatives.