Brewed in Japan: the evolution of the Japanese beer industry

Abstract

Contents Introduction: Beer's Evolution into a Japanese Commodity 1 Foreign Influences: Origins of Japan's Brewing Industry, 1868-1906 2 Keeping Up Appearances: Maintaining Beer's German Authenticity, 1906-36 3 Brewing Self-Sufficiency: Beer, Empire, and the Wartime Command Economy, 1937-45 4 The Taste of Home: as Postwar Japanese Commodity, 1945-72 5 Learning from Japan: Orion Beer and Okinawan Consumer Identity, 1945-72 6 Indigenous Brews: Innovation, Entrepreneurship, and Beer's Continuing Evolution Conclusion: Biiru no Nihonka - Japanization of Appendix: Data on Japan's Brands and Their Manufacturers, 1869-1949 Glossary Notes Bibliography Index