Abstract
This study examined the impact of narrative and emotion on processing of African American breast cancer survivor messages. We employed a two (narrative: present/absent) × three (emotional valence: ...
Highlights
Narrative health message strategies have been explored increasingly as ways to improve health (e.g. Bollinger & Kreuter, 2012; Eddens et al, 2009; Gunaratnam & Oliviere, 2009)
We predict the following three interactions: H1: Narrative structure with mixed emotional content will increase resource allocation compared to the other emotional content or to the non-narrative structure
H1 predicted that narrative structure with mixed emotional content will increase resource allocation compared to the other emotional content or to the non-narrative structure
Summary
Narrative health message strategies have been explored increasingly as ways to improve health (e.g. Bollinger & Kreuter, 2012; Eddens et al, 2009; Gunaratnam & Oliviere, 2009). Social science researchers continue to explore how narratives can increase understanding, model desirable behaviors, and serve as an effective message strategy for health promotion campaigns dealing with highly emotional topics. This is important in cultures that have a history of storytelling and concomitantly suffer significant health outcome disparities, such as in the African American community. We employ psychophysiological measures in order to record variation in cognitive and emotional processes engaged when individuals are exposed to and process media content. This study contributes theoretical insight into narrative content in the socially important health context of breast cancer prevention and treatment within the African American community, where significant disparities exist in health outcomes related to this terrible disease
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