Breast cancer photography and the turn-of-the-century studium. Two case studies to illustrate a paradigm shift

Abstract

ABSTRACT In 1993, The New York Times Magazine published a story entitled ‘The anguished politics of breast cancer.’ The image on the cover was a self-portrait of artist and model Matuschka showing the physical consequences of a radical mastectomy. The picture elicited heated reactions, and the protagonist became an icon of the Women's Health Movement. Twelve years later, another model and photographer, Lynn Kohlman, published Front to back, which included portraits of her body after treatments for breast and brain cancer. Although free of the marks of pink ribbon culture, Kohlman's work was framed within the dominant discourse of breast cancer in the twenty-first century, characterized by individualism, positive thinking, and the idea of consumer's choice. This paper discusses Matuschka's and Kohlman's cancer photography within a comparative diachronic framework, focusing on the turn-of-the-century politics of representation. We argue that, despite their common traits, their respective productions are signs of a radical shift in the cultural paradigm of breast cancer. Through an analysis of the studium of their photographs and the preferred meaning that they suggest, we conclude that Matuschka's project feeds into the feminist battle for equity in health initiated by the early Breast Cancer Movement, whereas Kohlman's strengthens the postfeminist stance that is prevalent in the current panorama of neoliberal capitalism.